I highly recommend duplicating your existing paid product, creating a unique URL for it, and making the cost $0. This is so much easier for bundle participants than a 100% off coupon code.

Some folks use a system where, when someone buys their products, their email is automatically collected. If that isn't the case for you, then you'll need to create an opt-in page so that people have to submit their name and email first, then they'll be taken to the $0 product checkout page. Either way is okay!

Make sure that once someone "buys" your $0 product through the bundle, they automatically receive an email delivering that product. You can also include the download link on the thank you page if you like, but just in case they accidentally click away from the thank you page before they get a chance to download, make sure it's in their inbox as well.

This one is optional, but it's a great opportunity to make some money in addition to getting email subscribers. Once people "buy" your $0 product, you can have the page redirect to a thank you page where you let them know their product is in their inbox, and offer them a special discount on a different one of your paid products (AKA, a tripwire product).

Bundle doors open on May 20. From May 20 to May 26, please send at least 2 emails to your list about the bundle and post on socials at least 2 times about the bundle as well. Not sure what to post? No worries, I'm going to create graphics and swipe copy you can borrow to promote! I'll email out the promo materials as soon as they're done.